Prof Pat Price speaks to ecancer about advocacy for global radiotherapy awareness.

Advocacy for radiotherapy aims to enhance global awareness and address healthcare disparities in cancer management.

Challenges vary by country, but common issues exist across all income levels.

Political factors, including transport and education, play a role in managing cancer.

High-income countries are encouraged to support local initiatives.

Effective communication and multifocal solutions are vital for improving cancer funding and healthcare strategies, especially as cancer rates rise in lower-income countries.