Press Conference footage of the first Lancet Oncology Commission presented to the 2011 European Multidisciplinary Cancer Congress in Stockholm, Sweden. It brings together 37 experts from HIC countries in a comprehensive analysis that points out where these countries have their lost their way in managing cancer costs, and future challenges. The Commission lead author is Professor Richard Sullivan from the King's Health Partners Integrated Cancer Centre, a collaboration between King's College London and its partner NHS Foundation Trusts – Guy's and St Thomas' and King's College Hospital, London, UK.